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Fishing for Sales: Are you Using the Right Equipment?

In last month’s article we discussed the importance of finding the right location, or hot spot, when it comes to fishing and sales. As we move forward this month I am going to discuss in the importance of using the right equipment which is your selling skills and knowledge. Sometimes people assume that I am…

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Polished Way Jewelers Are Using Twitter to Market Their Business

Twitter is a fast-paced, topical platform where users follow the latest news from their favorite brands and monitor trends as they happen. It’s a place for sharing news, updates and the latest information, where customers expect you to be active and listening. Twitter is a good place for brands who like to keep their customers…

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I’ll Be Back

When Arnold says it, it’s pure entertainment. That is, of course, if you enjoy a lot of mayhem. When a customer says it, it’s as far from entertainment as you can get. Many of us in sales hear it far too often…but it’s how we react to hearing it that defines us as sales professionals.…

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Deck the Halls, Not Your Customers: 10 Tips for Effectively Handling Customer Complaints During the Holiday Rush

For the customer service sector, the holiday season is crunch time. With more shoppers, more sales, more shipping, more advertisements, and more product demand, there’s (so much) more potential for something to go wrong. At the same time, shoppers’ expectations are never higher. They don’t just want to check every item off their lists; they…

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Gemstone Treatments and Enhancements: The Country of Origin Part 9

Before we leave the topic of gemstone treatments and enhancements we must mention the use of country of origin as a form of enhancing a gemstone. As human beings we love to label things. If somebody mentions that they have purchased a new car, the first question we ask is ‘What make is it?’ It’s…

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Upselling Your Jewelry Customer: The Why’s, The Do’s and the Dont’s

When organizations bring me in to train employees on how to increase revenues from current customers, I often find that not enough attention is paid to upselling. Upselling refers to when you help a customer decide to buy a little extra or slightly “up-grade” the final purchase. A car dealer, for example, might inform customers…

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The Power of Beauty: MIA Katrin Jewel Couture

  Award Winning Collections of Mia Katrin for JEWEL COUTURE LLC Featured in 80 top stores and galleries nationally. Chosen by Hollywood A-Listers Retailers–contact us for your New Account Application JEWELJEWEL.COM 877 JEWEL-MY 336 329 9341

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Style Alert: True, Divine Beauty: Alacria Two-Tone Mini by Carl F. Bucherer

The Alacria Mini TwoTone from Carl F. Bucherer represents divine beauty with a splendor that is a nod to the essence of the feminine form.  As true love is the epitome of divine beauty, there could be no better gift this Valentine’s Day season for your loved one. This wristwatch features an enchanting fusion of…

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Jewelers Mutual Announces New Incoming President & CEO

Neenah, WI– Jewelers Mutual Insurance Company announced on Tuesday that the board of directors has selected the successor to President and CEO Darwin Copeman, who will be retiring in 2015. Darwin Copeman has been president and CEO of Jewelers Mutual since 2009. Scott Murphy formerly served as an executive partner and principal in the insurance…

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Stuller Has Become Authorized As A Strategic-Key Renata Battery Distributor

Sy Kessler Sales, Inc., the North American Headquarters for the superior Swiss made Renata Batteries, is pleased to announce that Stuller has become authorized as a Strategic-Key Renata Battery Distributor.  According to Darrell Warren, Stuller’s VP of Tools, Equipment and Supplies, the addition of the Renata product line was well timed. Our customers demand top…

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