Archive by Author

How a 20lb Computer Affects Your Future Profitability

This past weekend I was at the airport and thought about a great new idea that I wanted to research. I grabbed a pencil and wrote the idea down on a little notepad in my pocket. Then I popped a cassette tape into my Walkman and enjoyed my flight. Once I got home, I went…

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9 Email Marketing Tips for the Holiday Season

Tis’ the busiest time of year and to stand out in your customer’s inbox and get them to come in, you need to make sure your emails have the right components to get customers to open, read and take action. Email is one of the best ways to get the sale, whether that be from…

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The Heartbeat of Your Business

How many times have you walked into a store, look at items for sale, interacted with the salesperson and then left? Of those times, how many did the salesperson ask more than simply your first name? Did he/she get your contact details? More times than often the answers to those questions are no, so how…

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Fishing for Sales: Are you Using the Right Equipment?

In last month’s article we discussed the importance of finding the right location, or hot spot, when it comes to fishing and sales. As we move forward this month I am going to discuss in the importance of using the right equipment which is your selling skills and knowledge. Sometimes people assume that I am…

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Polished Way Jewelers Are Using Twitter to Market Their Business

Twitter is a fast-paced, topical platform where users follow the latest news from their favorite brands and monitor trends as they happen. It’s a place for sharing news, updates and the latest information, where customers expect you to be active and listening. Twitter is a good place for brands who like to keep their customers…

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I’ll Be Back

When Arnold says it, it’s pure entertainment. That is, of course, if you enjoy a lot of mayhem. When a customer says it, it’s as far from entertainment as you can get. Many of us in sales hear it far too often…but it’s how we react to hearing it that defines us as sales professionals.…

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Deck the Halls, Not Your Customers: 10 Tips for Effectively Handling Customer Complaints During the Holiday Rush

For the customer service sector, the holiday season is crunch time. With more shoppers, more sales, more shipping, more advertisements, and more product demand, there’s (so much) more potential for something to go wrong. At the same time, shoppers’ expectations are never higher. They don’t just want to check every item off their lists; they…

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Gemstone Treatments and Enhancements: The Country of Origin Part 9

Before we leave the topic of gemstone treatments and enhancements we must mention the use of country of origin as a form of enhancing a gemstone. As human beings we love to label things. If somebody mentions that they have purchased a new car, the first question we ask is ‘What make is it?’ It’s…

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Upselling Your Jewelry Customer: The Why’s, The Do’s and the Dont’s

When organizations bring me in to train employees on how to increase revenues from current customers, I often find that not enough attention is paid to upselling. Upselling refers to when you help a customer decide to buy a little extra or slightly “up-grade” the final purchase. A car dealer, for example, might inform customers…

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The Power of Beauty: MIA Katrin Jewel Couture

  Award Winning Collections of Mia Katrin for JEWEL COUTURE LLC Featured in 80 top stores and galleries nationally. Chosen by Hollywood A-Listers Retailers–contact us for your New Account Application JEWELJEWEL.COM 877 JEWEL-MY 336 329 9341

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